Imagine you are a startup that makes direct-to-customer (DTC) products. Now think about how you will go about the entire process of selling without a website. In order to get our product across to people, you will require distributors and other intermediaries. Your marketing channels are limited, and you may not reach as much audience.
A website comes as a game-changer. Here are some invaluable benefits of having a website for a D2C startup.
Boosting your sales
One of the most significant benefits of having a website is that you can directly sell to your customers and eliminate the middleman. You do not have to rely on distributors or resellers to reach your customers with your own website.
Now, having a website doesn’t mean you don’t run your business on other platforms. But, with the website, startups can upsell and cross-sell, not just to their customers but to other businesses as well.
Improve brand awareness
When you have your own website for a D2C e-commerce startup, you get to have complete control over the marketing process. Brands without a website have to rely on external third parties for product marketing.
However, you have complete control over how you’re going to promote the products. Your website can set the tone for your brand with the website and create a strong impression. It helps customers remember you and your brand clearly.
Collect and use data
In the information age, data is very crucial. It is an invaluable asset for today’s business owners. With a website for the D2C startup, you can acquire data every step of the way. It helps you understand your customer’s purchasing patterns.
Having this crucial piece of data helps in making informed business decisions. It comes in handy in increasing customer interaction, personalization of the user experience, and increasing the efficiency of the entire process.
Testing new services and products
When websites were not as popular, testing out new products was a challenge. You send it to the distributors. Then they sell it to the customers, and once they have used it, they may or may not give their feedback to the distributors. And from there, you will receive feedback from your middle-man on whether the product works or not.
All of this is time-consuming, and you can’t be sure that you have the right data in hand. With a website, you can receive data about your customer’s shopping experience in real-time. Surveys and email communication also help with understanding customer needs.
Provides multiple channels
The main point of having a website for a D2C startup is that you have complete control over the entire marketing process. Complete control over product marketing provides a multichannel experience so that both you and your customers can benefit from it.
That means, that even if you are selling on multiple platforms, have third-party sellers, and various marketplaces, having a streamlined marketing strategy with the website helps you create an omnichannel presence.
So, these were some of the benefits of having a website for a D2C startup. What has been your experience with a D2C e-commerce website? How has it benefitted your business?