In recent years, the importance of mobile app development and product quality has increased to the point that businesses can no longer win market leadership only through network effects. Product development must follow an iterative cycle in order to achieve organizational goals and unlock new value from mobility.
Organizations may quickly update their products in response to new information by using iterative development, which enables them to continuously test assumptions against customer input. An iterative technique known as minimal viable product (MVP) development is used to pinpoint user pain points and choose the appropriate features to meet their needs over time.
An MVP app enables speedy market entry and a basic user experience that enables businesses to understand how users respond to the app’s primary objective.
The most popular mobile applications of today use an MVP method to demonstrate that users will use the application. From there, they gradually add functionality depending on comments and data from user testing.
Here, we’ll look at how three companies developed into enormous trailblazers by gradually adding value to their MVP apps.
Spotify
A force to be reckoned with is Spotify. The modern listening experience has dramatically changed since the company’s 2008 founding, and it currently controls the music streaming industry. Now, Spotify claims to have 182 million subscribers and 422 million active listeners across 183 regions. Fourteen years later, the company continues to deliver on this promise by consistently introducing new ways to experience and share music.
Spotify published revisions of their product while adhering to the MVP app development guidelines. This eventually secured user alignment and long-term value.
Spotify found new methods to enhance the listening experience over time, all the while assisting musicians in using the mobile app to maximize the impact of their music at every level of the marketing funnel. Along with adding new features to pleasure users, Spotify carefully planned each update to work towards accomplishing particular objectives for the product.
Uber
UberCab, the company’s original iteration, aimed to match passengers with taxi drivers and handle payments. Uber correctly recognized one, all-encompassing pain: calling a cab. Their MVP software was consequently well received. Uber’s idea was straightforward. They were able to join the market rapidly, gather honest consumer input, and develop into the brand they are today as a result.
Initially focusing on San Francisco, the cab app let users to pay for rides and connect with drivers. Uber only implemented new features and services after gathering sufficient amounts of relevant user data.
Before expanding to Seattle, Boston, and other sizable cities, Uber first entered the market in New York City. Based on the validations that were performed in those target markets, Uber gradually built out new functionalities.
Instagram was introduced on October 6, 2010, as a location-sharing program that allowed users to take images, modify them, and geotag locations. 25,000 users registered on the platform overnight. 500 million people use Instagram Stories daily, and there are over 2 billion monthly active users on the platform. Instagram’s original value proposition completely transformed over time, and the platform is now widely used.
The MVP app evolved into a full-fledged social media network as Instagram iteratively enhanced its offering.
Instagram launched Stories in 2017, a novel feature that marked a significant departure from the product’s MVP app.
So, these are some of the extremely successful apps we’ve seen. We can see from their examples, how crucial an MVP can be for a business. Iteratively creating a mobile app is the greatest technique to swiftly ascertain customer demands and construct.
An MVP app can be created to help reduce project resources and increase productivity, which will ultimately result in reduced costs, fewer risks, and improved overall quality.