Getting finance is one of the most frequent objectives for entrepreneurs. The crucial query, though, is how to draw investors to your company. Although the company website might not be the first resource you consider employing to achieve this objective, it can be crucial in luring more investors and partners.
Typically, a potential investor’s initial impression of your firm comes from your company website. It may increase credibility or cause alarm.
So what should you prioritize to make sure that your website accurately represents the worth of your company? Here is what you need to focus on to make a kickass website for investors.
A professional design
A professional website design that accurately represents your company is the cornerstone of one that draws investors. It’s not necessary for quality to be expensive to implement. Many new businesses begin with a basic website that gets more complex as they expand.
This might be a one-page website or a “coming soon” page that allows for excellent quality without requiring a big initial investment.
It’s preferable to avoid utilizing a templated design, even if your website is merely one page. Competitors may use templates, which are frequently overused, making it more difficult to stand out from the crowd.
Whether the website successfully engages web visitors, including both customers and investors, also depends on the site’s visual credibility. When someone visits a website, they engage with it subconsciously, which is referred to as visual trust.
A small business website should contribute to establishing industry credibility in addition to creating a professional first impression. Industry trust is built on the reputation and successes of your company in your sector.
Showcase industry honors or affiliations that your company has earned to illustrate this. If you have patents or certifications, you can display them on the website.
Social trust is a different kind of trust. Social proof, which shows that other companies and customers have successfully cooperated with your firm, is used to create this.
Develop a good value proposition
Connections are made through clear messaging and a compelling value proposition. Visitors to a website typically stay on the page for 10 seconds or less. Your value proposition must be prominently shown to get their attention.
Consider the value proposition as your elevator pitch if you are a startup. It should succinctly and clearly state who you are, what you do, and what makes you different from your rivals. Slack’s homepage’s hero section features a fantastic value proposition.
A partner’s page
Many different people visit websites. Existing clientele, potential customers, investors, or even job candidates are a few examples. All of these guests are seeking particular information and have various goals.
Simply said, they all come to your site with different objectives in mind. You can develop an Investor Relations or Partner page to direct investors to the appropriate information. The page may contain pertinent details like press announcements about new financing sources, chances for investors, and advantages of supporting the company.
Showcase your expertise
Another tactic to increase credibility and trust is to highlight the skills of your team. It can demonstrate to potential investors that the firm has a skilled staff behind it that can carry out the defined vision.
The greatest location to highlight your staff is on the website’s About or Team pages. Companies can add bios about team members and their headshots so that investors can better relate with them.
It is not necessary to do something fancy on the website. However, it is important to display the information that you have in the best way you can.