When D2C startups begin their journey, creating and maintaining a connection with their customers is the top priority. The success of D2C brands depends on customer interaction, brand loyalty, and brand expansion. Now in order to achieve all these things, many brands debate whether they require an app for their startup.
D2C startups can sell their products through websites, established marketplaces, or even offline stores. Now, when all these channels are available, startups are in a dilemma whether to require an app in addition to all these channels for marketing.
So, let’s see what an app brings to the table and whether we need these features for our startup.
Push notifications
On average, smartphone users spend around three hours per day on their phones. And if D2C brands want to keep up daily communication with their users to strengthen their bond, then sending targeted push notifications every day can do the trick.
Having creative and relevant push notifications about trends or popular products attracts the users to the app and make purchases. These notifications are not intrusive for the customers as they choose to receive them.
Enhanced user experience
For customers, the shopping experience is quite important. If they have a fulfilling experience, then they are much more likely to shop again. User-friendly features and a slick experience are highly appreciated by the customers.
Moreover, mobile apps can run rapidly even in poor to no internet connectivity zones. When customers can open the app almost everywhere, it increases trust. Many times customers may not even be interested in purchasing; they may just be browsing. If they can browse on it seamlessly, without any issues or slow speed, they are likely to shop on it as well. Having a fast mobile app, even in poor connectivity areas, makes the D2C brand more reliable.
Lead conversion
For D2C startups, converting casual visitors into high-quality leads is a real challenge. The new startups do not possess the marketing capacity of the e-commerce giants like Amazon. Therefore, for lead conversion, they have to primarily rely on the checkout process.
Having a one-click payment feature and a quick checkout process work in favor of D2C brands. Moreover, customers tend to add stuff to their cart and then forget about it. However, the push notifications can remind the clients about their pending purchases. It lowers the number of abandoned purchases.
Mobile ads that lead to smartphone apps have better conversion rates and lower costs than desktop ads. It effectively utilizes marketing channels and also increases lead conversion.
It gives way to introducing augmented reality
Augmented reality is a game changer for D2C brands. It helps startups get closer to their customers while making the shopping process easier. Creative uses of AR, like using it for customers to try on the products, enhance the user experience as well as increase purchases. Using it the right way can be the big break that D2C brands need. And having smartphone apps for D2C brands helps businesses introduce AR into their shopping experience.
So, these are some of the benefits of having an app for your D2C brand. What do you think? Does it make having apps worth it?