In the previous blog, we saw what a pitch deck is and some of the slides we can add to it. Now, let’s look at the rest of the slides.
It might be difficult for startups to attract clients, so it’s critical to demonstrate that you understand your target market and the many sales channels you intend to employ.
It’s crucial to emphasize here any differences between your marketing and sales procedure and those of your competitors.
The team behind the curtain
Why are you and your team the best candidates to create and expand this business? What knowledge do you possess that others lack? Highlight the important team members, their achievements at previous employers, and the important knowledge they bring to the table.
Even if your team isn’t fully assembled yet, list the important positions you still need to fill and explain why they are essential to the expansion of your business.
You shouldn’t use complicated spreadsheets for your pitch deck because they will be challenging to read and understand in a presentation style. Just use graphs that display sales, overall customer numbers, overall costs, and overall profits.
You should be prepared to talk about the underlying assumptions you used to determine your sales targets and what the main factors influencing your expenses are.
Do your best to maintain reality. Investors frequently encounter “hockey stick” estimates, so they will mentally halve your projections. It is helpful if you can justify your growth in terms of the traction you already have or in comparison to a business in a comparable sector.
Describe your place in the market’s competitive landscape and how you vary from the alternatives and rivals that are currently available. What distinct advantages do you possess over your rivals? Do you have a “secret sauce” that they don’t?
In this situation, it’s important to emphasize how you vary from the other market participants and why clients should pick you.
Finally, let’s talk money. It is true that the real purpose of a pitch deck isn’t getting money. However, that being said, the potential investors need to know what sum you’re looking for.
More significantly, you must be able to justify why you require the sum of money you are requesting and how you intend to use it. Investors will be curious about how their money is being used and how it will help you accomplish the objectives you have set for your company.
Tips for a successful pitch
- Keep it simple. Less is better than adding way too many details to the deck. You need to be aware of every tiny detail, but no need to add everything to the deck.
- Slides with bullet points are boring and cliched. Try using limited words and large fonts.
- A pitch isn’t only about repeating facts in front of investors. Focus on grabbing interest and getting the audience hooked to the pitch.
- Don’t oversell it. Focus on bottom-up forecasts where you mention expectations in detail about how you’re going to acquire your customers.
- Keep the pitch current. The process is long, and you’ll most probably pitch to many investors over a huge period of time. Therefore, ensure that the pitch deck contains all the recent details as well.
So, this is all for now. Everyone has different experiences while pitching to investors. However, the more you prepare, the more confident you’ll be and the better the pitch will go.