An effective pitch deck is a crucial part of your fundraising toolset if you’re trying to raise money for your company. A strong pitch deck enthuses potential investors about your concept and starts a discussion about your company that, ideally, results in an investment.
So, what is a pitch deck?
A presentation that gives a succinct but thorough summary of your company is referred to as a pitch deck, also known as a slide deck or start-up deck. The main ideas of your company plan, the goods and services you offer, high-level financial estimates, and capital requirements should all be covered.
Your pitch deck will largely be utilized as a tool to communicate the story of your company, but it should also function well on its own as a visual document.
The real goal of a pitch deck isn’t to get you money. That’s right. The purpose is to get the next meeting.
Most likely, an investor will look at your pitch presentation and pitch deck to learn more about your business. Your objective is to generate interest in your business because investments are rarely made after only one encounter. After hearing your pitch, you want investors to ask for more, not just send you on your way.
Therefore, while a strong pitch deck is essential for raising money, the main objective of the deck is to move the conversation forward to another meeting and request more details.
What to add to a pitch deck?
Even though businesses are different from one another, however, the building blocks remain similar. Now, let’s look at some of the most crucial slides.
This is a succinct one-sentence summary of your company and the benefit you offer to your clients. Short and uncomplicated is best. Consider this slide a brief tweet; in 140 characters or fewer, define your company in clear, uncomplicated terms.
The problem and solution
Use this slide to discuss the issue you are trying to solve and the person(s) involved. You can discuss the available options on the market, but save a lot of time discussing the market’s competitive environment for another slide.
The solution slide may be enticed to be placed nearer the top of your pitch deck, but try to resist the urge. This type of storytelling involves developing the issue and illustrating how detrimental it is for many people. Now that problem is being addressed with the aid of your good or service.
After describing your product or service, you must discuss how it generates revenue. Who pays the bills, and how much do you charge?
Here, you can also address how your pricing fits into the bigger market by bringing up the competitive landscape. Are you a high-end, expensive option or a low-cost one that undercuts other products on the market?
Talk about your product’s sales or early adopters here if you have any. Any evidence you have that your solution actually does work to solve the problem you have identified is highly powerful. Investors want to see that you have proven some component of your company model since that lowers risk.
So, these are just some of the slides to add to a pitch deck. In the next blog, we’ll see the rest of them and a few more cool trips.