There are many e-commerce websites on the internet. But, not all are equally successful. While some have thrived and progressed over the years, many have struggled to stay in business and eventually shut their shops. From successful startups, we can learn everything one can do to grow, and from the e-commerce websites that have struggled, we can learn about all the mistakes we need to avoid.
So, here are some of the common mistakes you can avoid while building your e-commerce business.
Unsatisfactory customer service
Unless you are selling something that is one of a kind and no one else sells the same thing, why will customers shop with you instead of with your competitors? This is where customer service comes into play.
When your audience has a wonderful experience shopping with you, that is only when they will want to shop with you again. As an e-commerce company, your focus is on your customers. Customers need to have a place where they can share their concerns or feedback. Moreover, customers will have many queries about products, the billing process, or something else. Websites should have skilled customer support that can answer these questions.
Unreliable product images
When customers are shopping online, the only way they get to experience the product is through their eyes. As they cannot feel or touch the product, they are going to rely on the pictures to purchase the item.
Therefore, we must ensure they get plenty of images to understand the product. If there are colors, then show all of them. Also, double-check whether the pictures actually look like the product or not to avoid disappointment.
Inadequate product descriptions
Apart from product images, product description is the next crucial aspect customers turn to for information about the product. A detailed product description must help the customer right from understanding what the product is to how to use it once purchased. When your customers see detailed product descriptions, they are encouraged to buy. It instills trust in what you are selling. However, if the descriptions do not answer any of the queries they have, they will simply move on to a different platform.
Difficult check-out process
Once the customer has selected what they want to purchase, the remaining process needs to be completed instantaneously. A simple check-out process involves just a few clicks. Now, if the billing process takes too long and if they have to wait or try again and again, they are soon going to abandon whatever they are purchasing and leave.
If customers are annoyed at any point during the check-out, then there is a high chance that they won’t complete their purchase. Therefore, making the end process as easy and fast as possible must be our lookout.
Hard to navigate websites
When you have many products, naturally, it can get quite difficult for customers to search for what they are looking for without proper navigation methods available. If customers can’t find what they want, they will easily get frustrated and leave without even finding what they were searching for. E-commerce websites also suffer from having too many colors and fonts which becomes confusing.
So, these are some of the mistakes e-commerce business owners often make. What other errors have you encountered?